Senior Director, Strategy
Real Chemistry
New York City, NY (Remote)
$130K/yr - $150K/yrAgencyFull-timeSenior level6+ years exp.
15 hrs ago
Director, OCX Strategy
Santa Monica, CA (On-site)
$120K/yr – $150K/yrDirector/Executive5+ years expFull time
Posted 3 hrs ago
Job Summary
Own end-to-end experience strategy, omnichannel design, and activation optimization, guiding journey mapping, personalization, and cross-functional collaboration.
- Own journey design and experience architecture
- Drive personalization and measurement alignment
Job Description
Responsibilities
- Experience Strategy & Journey Design
- Develop customer experience strategies rooted in audience insight, behavioral science, and business objectives.
- Define customer journeys, moments that matter, ecosystem logic, and experience principles.
- Identify key barriers, opportunities, and engagement needs across the customer lifecycle.
- Ensure experiences remain connected across channels, touchpoints, and moments.
- Omnichannel Translation & Decision Architecture
- Translate strategic and creative platforms into actionable engagement frameworks.
- Develop experience maps, channel role frameworks, engagement blueprints, and decision architectures.
- Define personalization opportunities, business rules, and next-best-action recommendations.
- Partner with MarTech teams to ensure strategic requirements are implementation ready.
Requirements
- 5-8 years of experience in CX, omnichannel, CRM, engagement, or digital strategy
- Experience with journey mapping, ecosystem development, and customer engagement planning
- Strong strategic thinking and presentation skills
- Ability to facilitate workshops and collaborate across disciplines
- Experience translating insights into actionable strategic recommendations
Benefits
- Health benefits to include Medical, Dental and Vision
- Company match 401k
- flexible paid time off (PTO) and sick time
GSW, powered by Syneos Health
GSW, powered by Syneos Health, is a full-service communications agency that goes beyond advertising to create personalized brand experiences with a focus in health and wellness. Our services include advertising, digital and closed-loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media, and market research.GSW spans six offices including Columbus, Ohio, LA, New York, and Toronto, as well as a diversified client roster steeped in pharma, diagnostics, advanced genetics, big data, device, and wellness, career opportunity awaits.
Salaries
Posted range
$120K/yr – $150K/yr
Taken straight from the job posting.
Marketing Strategy median pay in the United States
Most pay falls between $97K and $171K. Based on 655 salaries.
Marketing Team
Marketing Team Size
68 (22% of company)
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
12
Traffic Signals
Monthly Visitors
2.8K
Traffic Source Mix
Search
45.1%
Direct
35%
Referral
5%
Social
13.7%
Paid
1.2%
Headcount Trend
Current headcount: ~313
Links
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