Director of New Media

Responsibilities

• Own the company-wide moment calendar , sequencing partnership announcements, fundraises, key hires, and first-site or product launches so they compound into a coherent story rather than compete with each other for attention.
• Build and run the vertical media network , recruiting and managing boutique agencies and individual operators embedded in each industry's press ecosystem, in place of a single centralized firm covering all four.
• Lead new-media strategy for Atoms leadership , identifying and securing placements with the top-tier and niche podcasts/shows/events most relevant to each vertical's audience.
• Run a top tier content creation team that will be responsible for producing high quality media.
• Set channel and tier strategy , operating the existing architecture — newsroom as system of record, blog/Perspectives for thesis-level narrative, company LinkedIn for amplification.
• Drive customer-forward storytelling , shifting the default from Atoms talking about its customers to structuring press moments where customers speak directly about their own growth — surfacing CloudKitchens, Picnic, or other Atoms companies.
• Advise leadership directly on the timing, framing, and risk of every major public moment across a business where the wrong call carries real regulatory and partnership consequences.

Requirements

• 10+ years in media and communications, including direct experience building a content & media function from zero at a high-growth company in a regulated or partnership-dependent industry.
• A track record of reporting directly into leadership as a strategic advisor, not just an executor of a plan set by someone else.
• Range across the full spectrum of comms work — product launches, funding announcements, executive comms, crisis response, internal comms — rather than depth in a single lane.
• Experience managing a portfolio of boutique agency relationships in parallel, in place of one centralized firm of record.
• The judgment to hold several distinct narratives at once — food delivery, mining, robotics — without collapsing them into one generic voice.
• A high creative bar for producing video and written content.
• Sound instincts for substance-forward, low-combativeness media strategy, with an understanding of the asymmetric downside of an adversarial press strategy for a business built on partnerships and regulatory relationships.
• Existing relationships in one or more of: restaurant tech, industrial/mining press, robotics and deep tech, or business/finance trade media.
• Experience building new-media placement strategy for founders or executives.

Benefits

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Time Off policies:
• Discretionary vacation days