Retention Marketing Lead (Fractional Freelance)
Lyons Leather Co.™
Lyons, CO (Remote)
$5K/mo - $7K/moIn-houseContractMid level1+ years exp.
3 days ago
Director, Member Engagement Marketing
USA (Remote)
$145K/yr – $213K/yrSenior Level10+ years expFull time
Posted 5 months ago
Job Summary
Lead member marketing strategy and lifecycle campaigns at scale, owning multi-channel journeys, analytics, and team growth in a health-focused consumer business.
- Must-have: End-to-end lifecycle ownership and omni-channel campaigns with CRM/automation proficiency
- Standout: 10+ years in lifecycle/engagement marketing with leadership and AI-powered tools
Job Description
Responsibilities
- Own end-to-end member lifecycle strategy across awareness, activation, engagement, and re-engagement stages
- Develop and evolve omni-channel member campaigns (email, push, SMS, in-app) grounded in behavioral science and audience segmentation
- Build and optimize automated consumer journeys using modern CRM/marketing automation platforms (e.g., Customer.io, Braze, Iterable)
- Leverage AI-powered tools to accelerate personalization, improve segmentation, and scale content production — and help your team build fluency in using these tools effectively
- Define and track member engagement KPIs; use data to continuously test, learn, and improve campaign performance
- Partner with product and clinical teams to translate new offerings into compelling member-facing campaigns
- Recruit, develop, and retain a high-performing member marketing team; establish clear roles, operating rhythms, and a culture of accountability and growth
- Apply behavioral science principles to reduce drop-off in enrollment funnels and sustain long-term program engagement
- Support market expansion and new product launches with integrated member marketing strategies
Requirements
- 10+ years of marketing experience with significant time in consumer/member-facing lifecycle or engagement marketing roles, ideally in digital health, wellness, or benefits
- Proven team leadership: you've hired, structured, and grown marketing teams and know how to develop talent while maintaining executional excellence
- Deep expertise in CRM, marketing automation, segmentation, and personalization — you've built and managed complex consumer journeys, not just campaigns
- Demonstrated results driving member or consumer acquisition, activation, and engagement metrics
- Familiarity with AI-powered marketing tools and a genuine interest in how emerging technology can make member communication smarter and more effective at scale
- Experience applying behavioral science or motivational frameworks to marketing tactics
- Comfortable operating in a data-driven environment; you can define success metrics and tell the story behind the numbers
- Experience navigating platform migrations, or significant operational change is a plus
- Background in B2C healthcare, mental health, or employee benefits strongly preferred
Preferred
- Experience navigating platform migrations, or significant operational change is a plus
- Background in B2C healthcare, mental health, or employee benefits strongly preferred
- Familiarity with AI-powered marketing tools and a genuine interest in how emerging technology can make member communication smarter and more effective at scale
Benefits
- Medical / Dental / Vision / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Flexible Time Off
- Company-wide Collective Pause Days
- Parental Leave Policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
- Professional Development Stipend
Modern Health
3.1 Glassdoor
Modern Health is the comprehensive global mental health solution offering employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs - all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. Modern Health empowers companies to help all their employees be the best version of themselves and believes in meeting people wherever they are in their mental health journey.Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status.
Founded in 2017
San Francisco, California, USA
901 employees (20 in marketing)
45% recommend to a friend
42% CEO approval
Salaries
Posted range
$145K/yr – $213K/yr
Taken straight from the job posting.
Retention median pay in the United States
Most pay falls between $80K and $151K. Based on 246 salaries.
Marketing Team
Marketing Team Size
20 (2% of company)
Funding
Total Funding
$167.4M
Last Raise
$74M
Series D, 5 years ago
Funding History
- Feb 2021Series D • $74M
- Dec 2020Series C • $51M
- Oct 2020Series Unknown
Traffic Signals
Monthly Visitors
38.4K
Monthly Google Ads Budget
$51
Traffic Source Mix
Search
47.4%
Direct
43.2%
Referral
7.4%
Social
1.1%
Paid
0.7%
Headcount Trend
Current headcount: ~905
News about Modern Health
Links
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