API, LLC

Director, Member Acquisition Marketing

Austin, TX (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end demand-gen and conversion engine for Member Acquisition, building data-driven, multi-channel journeys that move prospects from awareness to contract and collaborating across Sales, Product, and Member Services.

  • Drive integrated campaigns across email, social, events, and webinars to generate qualified leads and new member signups.
  • Own the customer journey design, funnel hygiene, messaging personalization, and performance analytics to improve conversion and ROI.

Job Description

  • Own lead generation, lead nurture, and sales conversion strategy for our Member Acquisition business.
  • Develop a strategic digital marketing plan with measurable impact that provides visibility into the 360-degree view of a potential B2B prospect’s experience from initial engagement to consideration and decision-making, to contract signature.
  • Lead integrated strategy for Member Acquisition marketing campaigns from top of the funnel to contract, creating scalable, data-driven, multi-channel programs that include email, social media, webinars, in-person events and more.
  • Support the Members Services team in increasing student participation through multi-channel campaigns that promote cross/upsell of various program types and product features.
  • Message appropriately to prospective and existing clients based on in-depth segmentation strategy.
  • Work with internal teams to ensure the hygiene of our B2B data, updating contacts whose emails bounce and working with the teams to reduce opt-outs.
  • Manage all B2B events, including conferences, strategic dinners, campus fairs, and beyond.
  • Develop and execute comprehensive demand generation strategies to drive qualified leads and new member acquisition.
  • Partner with the Member Acquisition team to move prospects through the funnel and support conversion through contract signature.
  • Design, implement, and continuously optimize an integrated customer journey across digital and offline marketing channels.