Director Medicaid Plan Marketing

Responsibilities

• Lead the Medicaid marketing strategy and maintain oversight of planned activities designed to promote membership and increase awareness of the health plan. ODM requires the MCO to maintain a record of these activities and provide current event schedules when requested.
• Ensure all Medicaid marketing activities, events, communications, and materials comply with ODM requirements and accurately represent the health plan without misleading or confusing eligible individuals.
• Oversee the development, review, submission, approval, and distribution of marketing and member communications, including print, digital, website, scripted verbal communications, direct member communications, and solicitation materials.
• Ensure all new and revised marketing and member communications receive required ODM approval before distribution and that requested revisions are completed within required timelines.
• Lead oversight and compliance of Medicaid marketing representatives, including job requirements, required training, competency standards, applicable Ohio Department of Insurance licensing, and approved marketing practices.
• Ensure marketing representatives understand Medicaid benefits, approved marketing tactics, nondiscrimination requirements, accessibility requirements, the health plan’s materials, and applicable codes of conduct.
• Partner with Compliance, Legal, Communications, Member Services, Community Relations, Growth, Operations, and other internal teams to ensure consistent and compliant Medicaid communications.
• Ensure marketing materials are understandable and accessible, including appropriate translation, interpretation, alternative formats, and auxiliary aids and services for eligible individuals.
• Maintain governance and controls around marketing approvals, documentation, material inventories, event activities, and regulatory submissions.
• Immediately escalate and coordinate response to suspected marketing violations and ensure use of materials is discontinued when directed by ODM.

Requirements

• Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.

Preferred

• Extensive experience leading and developing staff responsible for Medicaid marketing operations, marketing materials and approvals, community/event marketing, member communications, and regulatory compliance preferred.
• Experience coordinating with Medicaid MGE and Medicare Enterprise Marketing to ensure coordinated growth in Medicaid, MyCare and the Medicare plans preferred.
• Strong understanding of Ohio Department of Medicaid (ODM) to ensure marketing strategies, materials, representatives, and activities are in compliance is strongly preferred.
• Must be comfortable effectively communicating the health plan’s programs, services, and value to eligible individuals and members strongly preferred.

Benefits

• In addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).