Director, Media Planning - VP

Responsibilities

• Assessing client’s briefing and category dynamics, and developing a customized strategy to use media to help solve the client’s challenge(s)
• Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data-driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand marketing goals
• Evaluate the following dynamics, and how they play a role in determining a winning strategy:
• Geographic/Market Level nuances
• Which audiences represent the greatest source of revenue
• Coordination of promotion to Healthcare Professionals and Consumers/Patients
• Content needs to change behavior
• Broad vs. precision targeting
• Understanding how to identify and prioritize different high value audiences, and use data to effectively develop strategies to find them with greater proficiency
• Engage with Data & Analytics team to develop and support strategic recommendations grounded in data, with an understanding of how to pull through into planning approach and in-market execution

Requirements

• Bachelor’s Degree preferred
• 8+ years of integrated Off-line and Online Media Planning experience
• Has been primarily responsible for stewarding end-to-end plan development for at least one client/brand with experience in the pharmaceutical category
• Having both Consumer/Patient and HCP experience is a plus
• Experience working with media-vendor community and an understanding of publisher offerings and buying models is important, though this position will not require detailed tactical planning & buying
• Experience in developing thoughtful, insight-driven and integrated media and measurement strategy to help clients achieve their objectives
• Worked across multiple therapeutic categories and patient types, understanding strategic nuances of planning for broad conditions/populations vs. rare disease
• Has been primarily responsible for stewarding end-to-end plan development for multiple clients/brands in pharmaceutical industry
• High degree of comfort and confidence in new business situations and engagement with senior agency staff and clients
• Effective in using syndicated and proprietary data to uncover target and behavioral insights that drive well-reasoned recommendations