Director, Media Planning and Strategy at Zenith | New York City, NY | $129K/yr – $169K/yr

Director, Media Planning and Strategy

New York City, NY (On-site)

$129K/yr – $169K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

Job Summary

Own strategy and leadership for multi-LOB media plans, shaping insights, client influence, and cross-functional team delivery.

Media leadership: end-to-end plan development, implementation, and holistic management across assigned LOBs.
Team and resource ownership: guide direct/indirect reports, training, workload management, and cross-department collaboration.

Job Description

Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s)
Executes high level strategy and holistic management of the media plan development, implementation, and execution
Identifies key target insights based on client brief necessary for formulating strategic recommendations
Responsible for managing projects and resources for subsidiaries/business unit
Maintain an in-depth knowledge of the client business
Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives
Demonstrate an intimate understanding of how consumers interact with channels and technology
Provide direction, management, and support to direct and indirect reports
Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)
Participation in special projects involving cross department team development

B.A. or B.S., preferably in Marketing, Advertising, or related field
8+ years of experience in media planning at a marketing/advertising agency
4+ years of experience managing team members
Proven experience and success in presenting plans to clients and influencing top level decisions
Excellent organizational, interpersonal and quantitative/analytical skills
Adept at injecting ideas, innovation and leading industry developments into planning assignments
Detail-oriented and proven ability to thrive in a fast-paced environment
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
Accountability and flexibility with the ability to work in a fast-paced environment

benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988

Лондон, Англия, GBR

5.6K employees (1,571 in marketing)

www.zenithmedia.com

73% recommend to a friend

80% CEO approval