Director, Media at L'Oréal | USA

L'Oréal

Director, Media

USA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end media strategy and partnership with agencies to translate brand briefs into data-driven, KPI-led media plans, while stewarding budgets, timelines, and cross-functional collaboration to drive brand outcomes.

Media Strategy & Planning: align agency outputs with brand goals, ensuring campaign briefs, timelines, and learnings are embedded in plans.
Measurement & Optimization: define KPIs per channel, monitor performance, and translate insights into action across national and retailer activations.
Budget & Collaboration: manage complex spend, partner with finance, and share best practices with internal media experts for continuous uplift.

Job Description

Main Point of Contact for agency to drive overall media strategy, connecting brand needs with agency and CDMO resources efficiently.
Drive overall CPD annual media planning calendar timelines and deliverables. Guide the media campaign briefing process through media best practices, data informed historical learnings, and manage the overall campaign briefings, presentations, and communications with the teams.
Ensure media agency develops strategic and tactical annual media plans that deliver on marketing campaign briefs and goals. Provide strategic thought leadership and support to both marketing and agency teams to ensure brand vision is translated into actionable media plans. Oversight to ensure media strategies grounded in consumer insights, data, and analytics.
Partner with media agency to clearly define plan goals and KPIs, for each media channel and tactic according to our measurement frameworks. Develop understanding of media KPIS and measurement of successful campaigns and knowledge on how to drive brand strategy from upper funnel to conversion, from national media to retailer activations
Strategic oversight of Media plan execution and stewardship, ensuring timelines are met. Responsible for campaign performance and optimizations needed to deliver to goals. Ensure that campaign results and best practices are communicated to all relevant teams to enable success in media activation
Role requires strong collaboration with cross functional teams:brand marketing, commercial, data, site, and brand Engagement Lead (B and Brand Engagement Lead (BELS) to ensure business objectives are met
Drive Test and Learn agenda with new media partners to understand opportunities for brand and future proof evolution of media landscape and where we allocate future budget
Responsible for managing our complex budget tracking system and media spend. Position will regularly partner with finance and manage monthly financial change process (PO approvals).
Connection and collaboration points with large network of internal L’Oreal media experts allows for continuous upskilling opportunities and best practice sharing to drive business results

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995

Clichy, Île-de-France, FRA

91K employees (14,463 in marketing)

www.loreal.com

83% recommend to a friend

92% CEO approval