Responsibilities

• Lead & Execute Core Consulting Projects: Serve as the primary lead on a range of strategic consulting engagements.
• DATA TRANSLATION: Understanding content and media performance and translating that into actionable insights for all departments to action on
• Performance Audits: Conduct deep, technical audits of paid media accounts (across all digital platforms) to identify areas of inefficiency and opportunity.
• Commercial & Operational Audits: Analyze client-side organizational structures, workflows, and tech stacks to recommend new models for speed and effectiveness.
• Paid Creative Audits: Go beyond standard media metrics to analyze creative performance, bridging the gap between media and creative teams with actionable, platform-specific insights.
• Growth Architecture: Develop comprehensive, full-funnel media strategies and growth models for clients looking to scale.
• Act as a Strategic Advisor: Serve as the "tip of the spear" for key consulting clients, building trust and providing authoritative guidance to senior stakeholders on media, creative, and business strategy.
• Drive Media Innovation: Contribute to a culture of innovation, identifying new platforms, ad formats, and measurement techniques, and developing POVs and testing frameworks.
• Develop Internal Thought Leadership: Play a key role in developing and disseminating internal strategic resources, including a monthly newsletter, and help package new methodologies and insights.
• Synthesize & Present: Translate complex data analysis, platform nuances, and strategic concepts into simple, powerful, and actionable recommendations. You must be an expert in building and delivering C-suite level presentations.

Requirements

• 7+ years of experience in paid media, performance marketing, or growth strategy, with a demonstrable track record of driving measurable business results (agency or client-side).
• Deep Technical Prowess: You must be a "practitioner" at heart. Required: deep, hands-on-keyboard expertise across the ad-tech ecosystem (e.g., Meta, Google, TikTok, Programmatic, CTV, Retail Media).
• 360-Degree Marketing Knowledge: Proven ability to connect the dots between media and creative. You must be as comfortable giving feedback on a TikTok video as you are analyzing a media mix model.
• An "Owner's Mindset": A highly autonomous self-starter who thrives with minimal supervision. Experience running your own business, a P&L, or a high-growth startup is a significant plus. You must be resourceful and accountable.
• Insatiable Curiosity: A genuine passion for performance marketing and a habit of digging into new platforms, technologies, and consumer behaviors before they become mainstream.
• Consulting & Analytical Excellence: Experience in a consulting or strategic planning role is highly preferred. Must possess exceptional analytical skills, with a mastery of data analysis, cohort analysis, and media forecasting.
• Executive Presence: Exceptional communication and presentation skills, with the ability to command a room, build consensus, and articulate complex ideas with clarity and conviction to C-suite audiences.
• Flexible & Resilient: A flexible, adaptable attitude, comfortable with ambiguity and the high-speed, high-expectation environment of a modern agency.