Director of Media at Blackbaud | USA | $134K/yr – $174K/yr

Blackbaud

Director of Media

USA (Remote)

$134K/yr – $174K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the full‑funnel paid media program across brand and demand, coordinating cross‑functional teams to scale high‑impact campaigns and a test‑and‑learn roadmap that improves CAC and Net Revenue Retention.

Growth/Channel Ownership: lead a cross‑channel paid media strategy spanning search, paid social, programmatic, and video/CTV to strengthen brand while driving demand.
Leadership and Collaboration: manage internal experts and external partners with brand, demand, and creative teams to scale unconventional activations.
Measurement and Planning: forecast budgets, model scenarios, and apply incrementality/attribution to guide investment decisions.

Job Description

Growth/Channel Ownership: lead a cross‑channel paid media strategy spanning search, paid social, programmatic, and video/CTV to strengthen brand while driving demand.
Leadership and Collaboration: manage internal experts and external partners with brand, demand, and creative teams to scale unconventional activations.
Measurement and Planning: forecast budgets, model scenarios, and apply incrementality/attribution to guide investment decisions.

Blackbaud

Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility, and individual change makers, Blackbaud’s essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and $100 billion donated, granted, and invested through its platforms every year, Blackbaud’s solutions are unleashing the potential of the people and organizations who change the world.Blackbaud has been named to Newsweek’s list of America’s Most Responsible Companies, Quartz’s list of Best Companies for Remote Workers, and Forbes’ list of America’s Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries. Learn more at blackbaud.com or follow us on LinkedIn, Twitter and Instagram.

Founded in 1981

Charleston, South Carolina, USA

3.1K employees (231 in marketing)

www.blackbaud.com