Responsibilities

• Lead Onsite Retailer Activations inclusive of Sponsored Search, Display, and Video
• Develop tracking/tagging strategies for retailers (e.g., for onsite campaigns using Google Ad Manager)
• Manage the development, trafficking, and optimizations of advertising campaigns
• Lead campaign troubleshooting and issue resolution with client teams, creative agencies, and clients as required
• Manage client activations, inclusive of onsite strategy development, QA, campaign creation and management, optimization, report delivery, and client communication
• Oversee the day-to-day workload, training and career development of 5 -6 direct reports
• Establish a culture of excellence and quality output
• Lead by example and foster an environment of subject matter expertise, collaboration and teamwork
• Embrace MU entrepreneurial vision and commitment to a positive work environment
• Mentor colleagues and act as a leader within the organization

Requirements

• 6+ years in a hands-on role in managing AdTech platforms
• Proficient in Onsite Sponsored Search management and strategy
• Advanced experience with ad trafficking, digital marketing, campaign management
• Advanced experience with AdTech implementation (CM360, GAM etc.)
• Advanced in SQL; Looker, Tableau, PowerBI, and Python experience is a plus
• Advanced knowledge of display, video, social, DSP and DMP tech needs with media providers such as DV360, TTD, Meta, LiveRamp, and CM360.
• Expertise in cross-channel and cross-device tracking, optimization, and attribution, using platforms like Google Analytics, Adobe Analytics, and Adjust.
• Easily handle multiple competing priority initiatives at once, who is a self-starter with ability to thrive in an ambiguous, fast-paced, results-oriented environment
• Ability and track record of cultivating strong relationships both internally and externally

Preferred

• Python experience is a plus
• Looker, Tableau, PowerBI experience is a plus
• Experience with Google Analytics, Adobe Analytics, and Adjust is a plus

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances