Director, Measurement Science

New York City, NY (Hybrid)

$100K/yr – $230K/yrDirector/Executive7+ years expFull time

Posted 10 days ago

Job Description

Requirements

  • 7+ years of experience in marketing, media, programmatic, or client analytics, with substantial and current programmatic media exposure.
  • Direct experience analyzing demand-side platform data and logs, particularly from The Trade Desk and Display & Video 360.
  • Hands-on experience designing and applying incrementality testing, A/B testing, campaign measurement, and test-and-learn methodologies.
  • Ability to explain how programmatic campaign setup and execution affect measurement results, performance drivers, and business outcomes.
  • Experience evaluating measurement partners and translating methodological strengths, limitations, and findings into practical recommendations.
  • Strong understanding of marketing measurement approaches, including marketing mix modeling, multi-touch attribution, forecasting, and causal measurement.
  • People management experience with the ability to coach and develop Associate Directors, Analysts, and other junior team members.
  • Strong SQL skills for querying, filtering, joining, and validating analytics data, without requiring a data engineering focus.
  • Experience using Tableau or Power BI to create executive-facing visualizations, reporting, and presentations.

Preferred

  • Familiarity with Python, ad-tech platforms, campaign management systems, clean-room-based data collaboration, or measurement environments such as Amazon Marketing Cloud, Ads Data Hub, or InfoSum is preferred.

Benefits

  • competitive medical, group retirement plans, vision, and dental insurance
  • significant paid time off
  • preferential partner discounts
  • employee mental health awareness days
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$100K/yr – $230K/yr

Taken straight from the job posting.

See all WPP Media salaries

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Director, Measurement Science

WPP Media · New York City, NY · Hybrid