Responsibilities

• Own ROI, lift, attribution, campaign effectiveness, and measurement studies across pharma client campaigns.
• Work with partners such as IQVIA, Symphony, Crossix, Veeva Crossix, or similar vendors to evaluate performance and business impact.
• Turn measurement outputs into clear, credible business narratives.
• Help Sales and client teams answer: Did the campaign work? What impact did it create? Why did it work? What should the client do next?
• Manage measurement vendors and challenge outputs when needed.
• The person does not need to be a pure data scientist, but they need enough technical depth to understand methodology, pressure-test findings, and ensure the story is defensible.
• Lead and develop a small analytics/reporting team while remaining hands-on.
• Improve reporting standards, insight quality, dashboards, templates, and consistency across client deliverables.

Requirements

• 10+ years in analytics, insights, measurement, research, commercial analytics, or media analytics
• Experience in pharma, healthcare, life sciences, healthcare media, point-of-care, pharma agency, or measurement/data vendor environments
• Hands-on experience with ROI, campaign effectiveness, attribution, lift, test/control, matchback, or measurement studies
• Experience with IQVIA, Symphony, Crossix, Veeva Crossix, claims data, Rx/script data, patient-level data, HCP data, NBRx/TRx, or similar healthcare data sources
• Strong ability to translate data into client-ready recommendations
• Experience managing vendors and working with Sales, client teams, Product, Technology, or executive stakeholders
• Experience coaching or managing a small analytics or insights team

Preferred

• MMM / marketing mix modeling
• Promotion response modeling
• Budget optimization or resource allocation
• Point-of-care campaign measurement
• Pharma media, healthcare publisher, or digital health experience