Director of Marketing

Responsibilities

• Develop an integrated marketing strategy that advances student enrollment and talent recruitment and supports donor acquisition and fundraising. Lead audience and market research to inform priorities, positioning, messaging, and engagement, with enrollment strategies tailored to schools, grade levels, and geographies.
• Establish success measures and testing priorities, and investigate marketing performance from awareness through enrollment, hiring, or giving depending on the audience by integrating research, campaign data, and operational context. Assess data quality and attribution limitations, evaluate competing explanations, and identify likely drivers of results. Produce concise performance reports, test plans, and prioritized recommendations for targeting, messaging, and investment, explaining the supporting evidence, tradeoffs, and uncertainties.
• Own the marketing budget, allocating and adjusting investments based on strategic priorities, performance evidence, and expected impact.
• Direct campaigns and agency partners across paid and owned channels, setting clear objectives, critically evaluating proposed approaches, and translating strategy into effective creative and campaign briefs.
• Oversee the website, search strategy, and social media presence, aligning content, discoverability, and user experience to build understanding of Zeta and move audiences toward action.
• Lead the marketing team with clear priorities, proactive planning, and consistent accountability. Develop staff through thoughtful delegation, coaching, and candid feedback; anticipate obstacles, resolve problems, and exercise sound judgment about when to act independently and when to involve leadership.
• Align leadership and partners in Family Outreach & Enrollment, Talent Recruitment, fundraising, and Creative and Content teams through clear recommendations, coordinated plans, and timely communication of decisions, responsibilities, and dependencies.

Requirements

• Bachelor’s degree (preferably in Marketing, Business, Communications, or a related field)
• At least 8 years of marketing experience, including at least 3 years owning marketing strategy and directly managing and developing staff.

Preferred

• Experience in K–12 education or enrollment marketing is a plus, but not required.

Benefits

• Comprehensive and affordable medical, dental, and vision plans
• Flexible spending accounts for eligible medical purchases and commuter expenses
• 403(b) retirement plan; Zeta offers matching contributions toward your savings
• Competitive compensation
• Monthly stipend for wellness and lifestyle expenses (Gym memberships, salon appointments, concerts – it's up to you!)
• 4 live therapy sessions per month through Talkspace, and a free Headspace subscription
• MacBook Air, and specified monthly reimbursement for use of mobile phone
• Fully stocked teacher workrooms with favorite snacks and Nespresso machine
• Zeta swag, team outings, and NYC's finest sweet treats
• Books for professional development