Responsibilities

• Partner with the Head of Marketing to translate strategy into quarterly priorities, campaigns and execution plans.
• Lead day-to-day marketing execution across performance marketing, lifecycle, content, partnerships, product marketing and brand initiatives.
• Bring a strong brand-building lens to marketing initiatives, ensuring campaigns are creative, cohesive, and consistent with the Yardzen brand.
• Lead integrated brand campaigns across channels such as social, experiential marketing, influencers, content, and partnerships.
• Own the marketing operating cadence, ensuring projects are delivered on time, cross-functional partners stay aligned and priorities remain on track.
• Drive demand generation and conversion by continuously optimizing acquisition, activation and retention programs.
• Monitor the health of the marketing funnel, identifying opportunities to improve conversion, customer acquisition efficiency and revenue.
• Build reporting and dashboards that provide visibility into key marketing metrics, campaign performance and business impact.
• Partner closely with Product, Design, Operations, Revenue and Customer Experience teams to deliver a seamless customer journey.
• Manage external agencies, freelancers and marketing partners, holding them accountable for quality, timelines and performance.

Requirements

• 7+ years of consumer marketing experience, including experience leading cross-functional marketing initiatives and managing high-impact programs.
• Experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue.
• A strong full-funnel marketer with experience across performance marketing, lifecycle, content and brand.
• Strong brand-building experience, including working with creative agencies and developing campaigns across social, experiential, influencer, and other modern marketing channels.
• Proven ability to execute complex marketing initiatives while balancing multiple priorities in a fast-paced environment.
• Strong analytical skills with experience using metrics such as CAC, conversion, LTV and ROI to make business decisions and optimize performance.
• Excellent project management and organizational skills with exceptional attention to detail.
• Experience building processes and operating systems that help teams execute more effectively at scale.
• Comfortable working cross-functionally and influencing stakeholders across Product, Operations, Sales and Executive Leadership.
• A hands-on leader who enjoys rolling up their sleeves and solving problems alongside the team.

Preferred

• Experience managing agencies, contractors or external partners is preferred.
• Bay Area preferred.

Benefits

• Remote work, always: We're a remote-first company
• Full coverage for you: 100% paid medical, dental, and vision insurance
• Competitive compensation: Salary that matches your skills and experience
• Support for growing families: 12 weeks of fully paid parental leave
• Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for