Director of Marketing

Denver, CO

$99K/yr – $126K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own cross functional marketing that ties enterprise goals to member growth with MOS driven governance and brand stewardship.

  • Growth orchestration: translate priorities into integrated campaigns across digital, paid media, lifecycle, retail, and community.
  • Measurement and optimization: lead performance analysis, testing, reporting, and learning to lift engagement and impact.
  • Leadership and alignment: mentor the team, secure exec sponsorship, and drive cross functional planning with key teams.

Job Description

Responsibilities

  • Develop and execute integrated marketing strategies aligned with Westerra’s enterprise goals, brand platform, and MOS.
  • Lead marketing initiatives that support membership growth, loan growth, deposit growth, and PFI behaviors.
  • Translate business priorities, market insights, and member behaviors into actionable marketing plans and campaigns.
  • Partner cross-functionally with Retail, Lending, Operations, Strategy, and Digital teams to drive alignment and execution.
  • Identify opportunities to improve marketing effectiveness, member engagement, campaign performance, and operational efficiency.
  • Lead strategic change initiatives that strengthen marketing capabilities, processes, and organizational impact.
  • Oversee development and execution of integrated campaigns across digital, paid media, lifecycle marketing, retail, community, and internal channels.
  • Ensure consistent activation and stewardship of Westerra’s You Can Do Money brand platform across all member touchpoints.
  • Drive marketing strategies that deepen member relationships and position Westerra as a trusted financial partner.
  • Guide campaign optimization through performance analysis, testing, reporting, and continuous learning.
Westerra Credit Union logo

Westerra Credit Union

Founded in Denver 1934 by eight schoolteachers, Westerra lives into its purpose “We exist to teach one another to prosper” by focusing on meaningful relationships, helping individuals, families and businesses meet their financial goals, and positively impacting lives through financial education. Westerra holds approximately $2-billion in assets and is member-owned. We are implementing new products and adjusting others so that we can effectively meet both the big life events and everyday happenings of our 110,000 members across the Denver metro area. Each individual depositor at Westerra is federally insured by the National Credit Union Administration (NCUA) up to $250,000, and backed by the full faith and credit of the United States government. In the past decade, Westerra has donated millions to the community through sponsorships, donations and grants and, on average, contributes over 1,200 volunteer hours each year to community and school-based programs. Our updated facilities and focus on employee work-life balance provide an excellent environment. We offer employees a comprehensive package including medical, dental, life and vision insurance, paid time off and paid holidays, paid volunteer time, milestone anniversary bonus time off, 401(k) and pension plans, and generous tuition reimbursement.Westerra has been named one of Newsweek's Best Regional Banks and Credit Unions for the second year in a row! This accolade is a testament to our unwavering commitment to serving our community and empowering our members.Click our Jobs section to join Westerra's growing team! Federally Insured by NCUA Equal Housing Opportunity

Founded in 1934
Denver, Colorado, USA
285 employees (9 in marketing)