Director, Marketing - West

Responsibilities

• Own the audience and market point of view; be the authority on who each station serves and what their market requires, and carry that perspective into every strategic decision and campaign investment.
• Set the marketing strategy; translate enterprise priorities, station business objectives and competitive dynamics into market-specific plans that direct the full scope of centralized capability investment and drive results.
• Synthesize audience research, ratings, digital performance and market intelligence into strategic insight that sharpens plans over time and informs enterprise-level decisions.
• Review and approve campaign briefs before execution begins; serve as the final review before campaigns reach market, ensuring every initiative meets the standard for strategy and quality.
• Serve as the senior marketing relationship for station general managers, news directors and content leaders across the region; build the trust and institutional knowledge that positions marketing as a strategic voice in station leadership decisions.
• Own the strategic marketing conversation, aligning with station leadership on business objectives, campaign priorities and resource commitments; manage expectations when capacity or strategy requires adjustment.
• Serve as the final escalation point for station-level marketing decisions, stakeholder conflicts and cross-market trade-offs.
• Direct the deployment of centralized capabilities — Production, Paid Media, Social, CRM and Lifecycle — across markets; ensure resources are allocated against the highest-priority campaigns and that each channel lead has clear strategic direction.
• Own marketing performance accountability for the region; track results against station KPIs to evaluate campaign effectiveness and guide resource allocation.
• Own the regional brand marketing budget; partner with the Paid Marketing Director to manage station performance marketing investment, allocating resources against the right priorities and delivering measurable return.

Requirements

• 8–12 years in marketing, brand strategy or integrated campaign leadership — media, broadcast or a multi-market content environment strongly preferred.
• Demonstrated ability to set and execute marketing strategy across multiple markets simultaneously; track record of connecting campaign work to measurable audience and business outcomes.
• Exceptional stakeholder leadership skills; able to earn the trust of station GMs and news directors, align on competing priorities and navigate complex organizational dynamics with credibility.
• Strong command of the full channel ecosystem — Production, Paid Media, Social, CRM, Lifecycle, CTV — and how to direct each toward a shared strategic outcome.
• Analytical and data-driven; comfortable with audience research, ratings, digital analytics and performance measurement in a media or broadcast context.
• Proven people leader and developer of talent; able to direct, coach and elevate a lean team operating across a large and complex portfolio.
• Comfortable operating as both a strategic leader and a hands-on contributor in a fast-moving, 24/7 news-driven environment.
• Bachelor's degree in marketing, communications, journalism or a related field, or equivalent professional experience.

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
• TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k).
• Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.