Director of Marketing

Racine, WI (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-brand marketing leadership and GTM execution for VistaApex in dental solutions.

  • Own and execute the comprehensive marketing strategy across VistaApex brands.
  • Must-have: 5+ years of experience in marketing leadership with product lifecycle management and multi-channel go-to-market launches.
  • Standout: Lead product, advertising, PR, and content teams to deliver market-leading dental solutions.

Job Description

Lead and coordinate marketing strategy and brand execution across VistaApex brands with cross-functional GTM ownership.

  • Own and execute the comprehensive marketing strategy across VistaApex brands.
  • Must-have: 5+ years of experience in marketing leadership with product lifecycle management and multi-channel go-to-market launches.
  • Standout: Lead product, advertising, PR, and content teams to deliver market-leading dental solutions.
VistaApex Solutions logo

VistaApex Solutions

Founded in 1997, Vista Dental has been a pioneer in the dental industry for over 20 years. Trusted by dental clinicians around the world, our products are renowned for a unique combination of quality craftsmanship and exceptional value.Vista first gained acclaim for its advanced endodontic irrigation solutions that deliver results far superior than standard sodium hypochlorite and EDTA. Over the years, the company has expanded its portfolio to include etchants, hemostatic agents, curing lights, whitening, specialized delivery tips, and tissue management products, just to name a few.With a legacy of advanced product performance and clinician-first features, we continue to set the benchmark for game-changing chemistry and technology that shatter the status quo. In 2020, we are excited to announce the additions of the following breakthrough products:• Desensify – an instant desensitizer with antimicrobial properties and MMP inhibitors• OmniEtch – etchant that prepares ceramics, dentin, and enamel in one simple step• Purify+ - an aqueous cleanser that disinfects the tooth prior to bonding and increases bond strengths up to 33%• VistaCore – core build-up material and luting cement with dual-cure chemistry• V-Force Solo – a powerful universal adhesive that combines etchant, primer, and bonding resin into a single bottleWe take great pride in our multi-discipline approach to product development, which employs a diverse team of engineers, scientists, and clinicians. While our product development competency has rendered dozens of patents, we are just as passionate towards our commitment to quality, our customers, and our employees.Vista products are sold through a global network of distribution partners. Many of our products offer significant advantages and margin improvement opportunities to both end users and dealers alike.

Founded in 1997
Racine, Wisconsin, USA
51 employees (7 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Monthly Google Ads Budget
$9.4K
Traffic Source Mix
Search
39.4%
Direct
43.3%
Referral
6.4%
Social
9.3%
Paid
1.3%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
5 (10% of company)