Responsibilities

• Lead the Marketing team by working with the Marketing Product Director executing the comprehensive marketing and communications strategy aligned with the CSO and VieMed’s business growth objectives.
• Partner closely with the clinical, sales, and business development divisions to ensure they have the tools, messaging, and resources needed to successfully communicate VieMed’s value to referral partners.
• Lead the development of an annual marketing plan and budget designed to maximize measurable ROI in strategic initiatives, sales support, and interdepartmental marketing assistance.
• Build and lead a data-driven marketing organization focused on revenue impact, brand strength, and clinical program adoption.
• Establish clear KPIs and measurement tools to evaluate the performance and ROI of marketing initiatives.
• Develop and maintain a comprehensive sales enablement library, including: o Clinical program overviews o Payor and partner presentations o Case studies and clinical success stories o ROI calculators and economic value materials o New product/company rollouts
• Collaborate with sales leadership to identify opportunities where marketing can improve conversion rates, partner engagement, and referral growth.
• Support the rollout of new services, technologies/patient application, and care models with coordinated marketing and sales support materials.
• Serve as a strategic marketing partner to multiple departments, including: o Clinical operations o Quality and outcomes teams o Managed care o Technology and innovation o Human resources o Finance and strategy
• Work with department leaders to translate operational achievements and clinical results into meaningful marketing and communication assets.