Responsibilities

• Event Marketing Plans: Create marketing ad plans for assigned events and coordinate publicity for events and facilities. Work directly with promoters, tours and event planners to create ad plans which include media buying, design services, and promotional development. Monitor ticket sales reports and reprioritize marketing efforts to maximize ticket sales for events using all assets available.
• Media Partners and Rate Negotiation: Establish strong working relationships with media partners to ensure that the venue’s events receive the best rates, deal points and promotions and maximize the value the venue receives for the significant amount of money spent on advertising each year.
• Stake Holder Relations: Develop good working relationships with internal and external stakeholders. Regularly communicate event details throughout run of campaign and coordinate with venue staff, promoters, and community partners.
• On-Site Work: Coordinate on-site marketing responsibilities including advancing show details, escorting media, contest winners, sponsors, and managing various event promotions.
• Post-Event: Create and compile post-event reports for show settlement, including invoices, tears sheets, patron feedback and other related materials.
• Continually monitor and evaluate strategies and tactics for each individual event. Adjust plans as needed to maximize resources in order to sell more event tickets.
• Receive directions and assignments from marketing director. Communicate regularly about the status of event marketing and relevant event details. Reprioritize tasks as needed.
• Contribute to the creation of an annual marketing plan, year-end recap, sponsorship reports, and other reports and materials.
• Recognize opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional or national media and VenuWorks Corporate. Coordinate with marketing director as opportunities arise.
• Maintain brand standards of logo and name when used by outside partners.

Requirements

• Bachelor’s degree from four-year college or university in marketing, graphic design, communications, or public relations; or one to two years related experience and/or training in any aforementioned field; or equivalent combination of education and experience.
• Experience in graphic design through Adobe Creative Suite programs, such as Photoshop and InDesign, or other equivalent design programs.
• Applicant must possess current, valid driver’s license and a current working telephone with a number that can be accessed by building management personnel for business contact purposes.
• Must have excellent computer skills, including experience with the Microsoft Office programs, such as Word, Excel, and PowerPoint.