Responsibilities

• Take GEICO Marketing’s capability strategy and make it real: launch new capabilities end-to-end, from pilot through scaled, steady-state operation.
• Personally build the first version of a new capability when needed — the team, the workflow, the tools — rather than only designing it on paper.
• Lead the in-housing of capabilities currently run externally, managing the transition of talent, process, and knowledge without disrupting delivery.
• Diagnose what a fragile or underperforming new capability needs and re-architect it across talent, process, technology, and operating model.
• Bring an incubation mindset to everything: treat every capability, new or existing, as something to keep testing, refining, and improving rather than something to set and leave.
• Manage third-party consultants and embedded partners supporting incubation efforts.
• Partner with existing capability owners to raise the bar on capabilities GEICO already runs, applying the same rigor used to stand up new ones.
• Identify capabilities that are stalled, under-resourced, or falling behind modern practice, and bring an incubation approach to help them catch up.
• Ensure capabilities that graduate from incubation continue to have a place to go for support, refresh, and reinvention as the market moves.
• Own GEICO’s agency and partner operating model, defining clear roles, decision rights, and ways of working across internal teams and external partners.

Requirements

• 10+ years of experience building, launching, or scaling marketing capabilities inside agencies, incubators, or in-house teams — with a track record of capabilities you personally developed.
• Deep, established relationships across agency and partner networks, with experience on both sides of the relationship.
• Direct experience in and around modern, fast-evolving marketing disciplines that sit at the edge of content, culture, and audience.
• Experience managing agency and partner performance, including scorecards, QBRs, and governance.
• Experience partnering with procurement or supply management functions on sourcing, RFI/RFP, and vendor negotiation.
• Combines bold strategic vision with executional rigor — able to set direction and personally drive outcomes.
• Comfortable using AI and marketing technology to accelerate speed, quality, and decision-making.
• Brings a continuous-learning mindset, staying close to where marketing is headed next