Responsibilities

• New patient acquisition and marketing strategy
• Social media strategy and execution across Facebook, Instagram, TikTok, LinkedIn, and YouTube
• Email marketing campaigns and automated patient communication
• Community engagement and grassroots marketing
• Launch marketing for new clinic locations
• Referral growth initiatives
• Patient education campaigns
• Website performance and optimization
• Brand management
• Traditional and digital advertising

Requirements

• 5+ years leading multi-channel marketing initiatives
• 2+ years managing social media across multiple platforms
• Strong experience with organic and paid social strategy and analytics
• Experience creating graphics, videos, and digital content
• Event planning and execution experience
• Strong project management and organizational skills
• Experience using marketing analytics to drive decision-making
• Excellent written and verbal communication skills

Preferred

• Experience launching new locations, brands, or products preferred
• Experience helping scale a multi-location business preferred
• Healthcare or women's health experience is a plus