Responsibilities

• Drive Strategy: Own global Trauma commercial strategy and annual marketing plans to hit revenue goals.
• Lead Commercialization: Head global launch planning, product positioning, and economic messaging for new introductions.
• Define Market Entry: Determine launch strategies via internal development, acquisitions, licensing, or supply partnerships.
• Analyze Performance: Evaluate marketing campaign ROI, tracking costs against revenue results to optimize spend.
• Accelerate Growth: Partner with Sales Leadership to boost surgeon conversion, market penetration, and account expansion.
• Support Value Analysis: Create economic messaging and procedural efficiency strategies to win hospital system approvals.
• Educate Markets: Lead surgeon awareness and patient education initiatives with commercial and compliance teams.
• Build KOL Networks: Develop strategic surgeon partnerships to drive innovation, clinical education, and market expansion.
• Shape the Pipeline: Collaborate with design surgeons and R&D to spot unmet needs and spark future innovation.
• Track Industry Trends: Monitor medical literature, competitor moves, and conferences to stay ahead of scientific advancements.

Requirements

• Graduate degree preferred.
• BA or BS; will consider equivalent combination of education and experience
• 10+ years of experience in marketing in the medical device space, orthopedics preferred.
• Demonstrated ability to develop and teach educational curriculum.
• Experience in orthopedics, preferably within trauma, foot & ankle, deformity correction, or medical education.
• Ability to support large-scale surgeon education programs, labs, and national commercial initiatives.
• Must demonstrate strong communication and presentation skills.
• Must be able to manage multiple, detailed projects, prioritize urgent needs simultaneously, and work cross functionally.
• Must be able to operate independently with little direction Ability to engage in high level scientific and engineering conversations with surgeon audiences (domestic and international).
• Excellent planning, organizational and analytical skills.