Responsibilities

• Develop and execute the comprehensive marketing strategy for the Tools business, aligning tightly to corporate revenue objectives.
• Own pipeline creation, contribution to closed-won revenue, customer retention influence, and expansion performance.
• Drive measurable impact across new acquisition, cross-sell, and upsell motions.
• Expand market penetration across new industries, verticals, and buyer personas.
• Architect and lead integrated go-to-market strategies for new product launches and portfolio expansions.
• Partner with Product Management on positioning, pricing, packaging, and messaging frameworks.
• Oversee demand generation programs across digital, events, partner channels, content, and field marketing.
• Optimize customer journey mapping across complex buying committees and multi-touch sales cycles.
• Establish a data-driven operating model for marketing performance.
• Define segmentation strategies across SMB, mid-market, and enterprise buyers.

Requirements

• 10+ years of progressive marketing leadership experience, ideally within B2B SaaS and hybrid (SaaS + on-prem) environments.
• Proven track record of owning revenue-impacting marketing strategies at the product line or business unit level.
• Deep expertise in recurring revenue models, lifecycle marketing, and enterprise buying motions.
• Demonstrated ability to scale demand generation across new sales, cross-sell, and upsell funnels.
• Strong analytical acumen with experience presenting performance metrics to executive teams and boards.
• Experience influencing across matrixed organizations without direct authority.
• Exceptional written and verbal communication skills.
• A structured, process-oriented mindset paired with creativity and curiosity.
• Bachelor’s degree required; MBA preferred.