Director- Marketing

Responsibilities

• Strategic Marketing Leadership
• Design and execute a comprehensive, data-driven marketing strategy that drives awareness, customer engagement, and commercial growth across New Installation, Modernization, and Service business lines.
• Champion a modern marketing approach—blending storytelling, performance marketing, and customer experience to fuel the sales funnel and strengthen loyalty.
• Partner cross-functionally with Sales, Product, Finance, Engineering, Customer Care, and Communications to align marketing programs with business priorities and customer needs.
• Brand and Content Stewardship
• Elevate and protect the TK Elevator brand—ensuring consistency, authenticity, and impact across all touchpoints.
• Guide go-to-market strategies for key product and service launches, tailored to regional and customer-specific needs.
• Align external messaging with the company’s purpose and vision in partnership with the Communications team.
• Digital and Traditional Marketing Execution
• Lead integrated campaigns across digital (web, SEO/SEM, paid media, email) and traditional (events, tradeshows, sponsorships) channels.

Requirements

• Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred.
• Expertise in digital marketing tools, SEO, SEM and automation platforms.
• Proven ability to develop and execute marketing plans across channels.
• Strong leadership, team-building, and decision-making skills.
• Expertise in data-driven marketing strategies.
• Experience in B2B or industrial sectors preferred.
• 10+ years in marketing
• Demonstrated success in sales support, customer experience engagement, and brand management.
• Experience leading creative teams, setting strategic plans aligned with the organization’s priorities, and collaborating cross-functionality.

Preferred

• MBA preferred.
• Experience in B2B or industrial sectors preferred.

Benefits

• Medical, dental, and vision coverage
• Flexible spending accounts (FSA)
• Health savings account (HSA)
• Supplemental medical plans
• Company-paid short- and long-term disability insurance
• Company-paid basic life insurance and AD&D
• Optional life and AD&D coverage
• Optional spouse and dependent life insurance
• Identity theft monitoring
• Pet insurance