Responsibilities

• Lead the integrated destination marketing strategy for Timeless French Lick across paid, owned, earned, and shared channels, in alignment with the Bureau's strategic plan and the forthcoming Tourism Master Plan.
• Steward the Timeless French Lick brand, ensuring consistent application of brand identity, voice, and standards across all touchpoints, including partner-facing, visitor-facing, and internal.
• Lead the Bureau's relationships with advertising agencies and other marketing partners, overseeing scope, performance, creative production, media buying, and analytics.
• Develop and manage relationships with lodging properties, attractions, units of government, and community stakeholders to foster the Timeless French Lick brand adoption locally and regionally.
• Direct paid-media planning, execution, and measurement across connected TV, Meta, YouTube, Google Search, high-impact display, sponsored search, and strategic out-of-home placements; develop and report on KPIs including impressions, click-through, on-site engagement, attribution-modeled visitation, and innkeepers-tax trend correlation.
• Own the destination website and partner portal product roadmap, content strategy and performance, in coordination with vendors and partner-portal users.
• Oversee the Bureau's CRM implementation and operation (SimpleView), including partner data, segmentation, lifecycle communications, and analytics.
• Lead content strategy and production, including photography, video, copy, and the annual Visitor Guide; plan and direct on-location photo and video shoots; manage rights, releases, and the Bureau's digital asset library.
• Direct social media strategy and execution; lead the influencer and creator program.
• Lead public relations, earned-media outreach, and crisis communications; serve as a primary media contact for the Bureau.

Requirements

• A minimum of 10 years experience; five (5) years of leadership experience (marketing preferred).
• Demonstrated success building, coaching, and developing high-performing teams.
• Demonstrated responsibility for strategy, budget, and team management.
• Demonstrated ability to direct integrated campaigns across paid, owned, and earned channels and to make budget allocation decisions grounded in performance data.
• Experience managing contracted and partner relations.
• Fluency with marketing platforms (Meta Business Manager, Google Ads, Google Analytics, programmatic / connected-TV platforms).
• CRM experience is a must; experience with SimpleView, Tempest, or comparable DMO platforms is a plus.
• Excellent writing, editing, and verbal-communication skills.
• Experience in tourism, hospitality, nonprofits, or comparable place-based marketing is strongly preferred.
• Demonstrated ability to manage multiple priorities, timelines, and people in a fast-paced environment.

Preferred

• Bachelor's degree in marketing, communications, business, or a related field preferred; advanced degree preferred, though equivalent professional experience may be considered.