Director, Marketing | TB Rays

Responsibilities

• Revenue Marketing & Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new premium seats and season tickets to drive lead generation goals across a multi-year pre-opening sales cycle
• Develop integrated digital and traditional lead generation programs that move prospects through the full funnel, from awareness to deposit, and ultimately convert through 1:1 outreach from the sales team
• Partner with VP of Sales & Service and Director of Ticket Sales, aligning campaigns with sales priorities and conversion tracking
• Establish and manage performance metrics (CPL, MQL, SQL, conversion rates, ROI), measuring marketing’s revenue impact and optimizing budget allocation based on data-driven insights
• Leverage the Experience Center as a central engagement and conversion driver within the overall marketing strategy
• Digital Marketing & Campaign Execution: Oversee creation and optimization of dynamic omni-channel campaigns: targeting, segmentation, content strategy, performance analysis
• Lead digital advertising strategy across paid search, social media, programmatic display, video platforms driving awareness and leads
• Collaborate with Analytics team leveraging segmentation insights ensuring messages reach right prospects at right time
• Execute A/B testing protocols optimizing subject lines, messaging, creative, calls-to-action
• Develop multi-year content strategies telling compelling stories about the venue vision and transformational experience

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required
• 7-10 years progressive marketing experience with demonstrated success in revenue-generating roles
• MLB, professional sports, or live entertainment experience preferred, particularly with pre-opening or major venue initiatives
• Track record developing and executing integrated campaigns achieving measurable business results
• Previous involvement with venue transformations, stadium openings, or major launches highly valued
• Expert proficiency in digital marketing platforms (Salesforce Marketing Cloud, HubSpot, or similar)
• Advanced email marketing knowledge: best practices, segmentation, deliverability, automation
• Strong capabilities in digital advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, programmatic
• Proficiency in analytics tools (Google Analytics, Adobe Analytics) deriving actionable insights
• Working knowledge of CRM systems (preferably Salesforce) and sports ticketing platforms

Preferred

• MLB, professional sports, or live entertainment experience preferred, particularly with pre-opening or major venue initiatives
• Familiarity with MLB digital rights landscape a plus

Benefits

• Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.