Responsibilities

• Lead annual, seasonal, and campaign marketing strategy, establishing objectives, audiences, positioning, messaging, channel plans, key performance indicators (KPIs), and measurement
• Partner closely with the Vice President, Marketing & Brand Engagement to advance brand strategy, positioning, and priorities and translate them into actionable marketing plans and campaigns
• Lead paid media strategy and investment across digital and traditional channels, including audience strategy, channel mix, agency and media partner management, optimization, and emerging opportunities
• Partner with the Fan Development department to develop and evolve audience profiles and segmentation, translating fan insights into actionable targeting strategies across marketing and media
• Develop a performance marketing approach focused on testing, targeting, return on investment (ROI), return on ad spend (ROAS), and measurable fan and business outcomes
• Lead integrated owned media planning in partnership with Social, Digital, Content, in-arena, and other channel owners and in collaboration with the Marketing Strategist
• Oversee campaign workflows, project management, prioritization, calendars, budgets, and cross-functional execution
• Turn campaign, media, and audience insights into recommendations that strengthen marketing effectiveness, fan connection, and the Thunder brand
• Provide strategic oversight of Brand Operations, empowering the Brand Operations team to strengthen workflows, processes, and prioritization that enable the Brand Expression team to operate efficiently and effectively
• Champion brand governance across the organization, partnering closely with the Director, Brand Identity & Creative to ensure the Thunder brand is consistently and appropriately represented across internal and external touchpoints

Requirements

• 7+ years of experience in integrated marketing, brand marketing, media, performance marketing, and/or a related discipline
• Demonstrated experience leading marketing strategy, integrated campaigns, and cross-functional planning across paid and owned channels, with experience contributing to brand strategy and governance
• Experience working with digital media platforms such as Google Ads, Google Analytics, Meta Ads Manager, and X Ads, as well as search engine optimization (SEO) and search engine marketing (SEM)
• Strong understanding of brand positioning and governance, paid media, performance measurement, audience targeting, and optimization
• Experience managing people and leading complex, cross-functional work from strategy through execution
• Experience managing marketing budgets and using performance insights to inform marketing investments and priorities
• Strong strategic, operational, and analytical skills with the ability to move comfortably between big-picture direction and executional detail
• Strong communication skills with the ability to clearly communicate marketing strategies, recommendations, and results to a variety of stakeholders
• Demonstrated ability to identify challenges, evaluate solutions, and exercise sound judgment when making decisions that impact marketing and organizational objectives
• Ability to prioritize across multiple projects and competing business needs in a fast-paced, deadline-driven environment

Benefits

• We offer a positive office environment and a robust benefits package including excellent medical, dental and vision coverage, 401k with matching funds, paid downtown parking, tuition reimbursement, employee ticket options, family gym membership subsidy, parental leave, team shop discount, and much more!
• The Thunder recognizes that teams with a variety of backgrounds, perspectives and skills make a stronger company. As an Equal Opportunity Employer, the Thunder organization considers applicants fairly on the basis of qualifications, experience and business needs and provides equal opportunity regardless of race, color, age, sex, ancestry, ethnicity, national origin, religion, veteran status, marital status, pregnancy, disability, gender identity, sexual orientation, or any other legally protected status. Applicants are considered regardless of past legal system involvement, based upon the needs of the role, nature of and recency of legal history. The Thunder is committed to a welcoming and inclusive environment for all employees through its RAVE culture – Respect and Value Everyone.