Director of Marketing Strategy & Operations

Responsibilities

• Audit existing workflows and processes to determine and establish the optimal approach and tools to execute with operational excellence
• Drive spend-to-impact rigor through budget-to-priority alignment, efficiency metrics (e.g., ROAS), and recommendations for budget reallocation
• Oversee Martech strategy and governance, including marketing automation operations, data quality, and integration points
• Ensure scalable email marketing operations and performance measurement
• Establish feedback loops (tests, retrospectives, performance reviews) to continuously improve both strategy and execution
• Mature segmentation and audience operations to improve targeting, personalization, lifecycle performance, and campaign effectiveness
• Own marketing performance management, including dashboards, attribution approaches (as appropriate), funnel analytics, and leading indicators
• Establish and run executive scorecard cadences (weekly/monthly dashboards and quarterly business reviews) that deliver clear narratives – not just metrics – across the full funnel
• Strengthen cross-functional operational relationships, with a focus on IT and Finance to ensure end-to-end digital integration and budget management
• Serve as the consolidation and facilitation point for the MLT, driving alignment, decision-making, and accountability

Requirements

• 5+ years in Marketing Operations, strategy, analytics, consulting, or equivalent roles
• Bachelor’s degree in Marketing or related field
• People leadership skills, including managing managers
• Strong analytical rigor and the ability to translate data into executive-ready insights
• Experience establishing operating cadence, scorecards, and performance management for a complex marketing organization
• Experience managing budgets and linking investment to outcomes, including ROI
• Fluency in Martech ecosystems
• Strong cross-functional leadership and executive communication skills, with high judgment and discretion
• Ability to think and execute both strategically and tactically
• Experience in project management process from concept through execution

Preferred

• Non-profit experience a plus