Director, Marketing Strategy

Atlanta, GA (Hybrid)

$135K/yr – $225K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own and orchestrate Cox Automotive\'s consumer marketing strategy across brand, performance, lifecycle, and social, aligning 6+ business units with executive priorities and data-driven insights.

  • Lead cross-functional strategy with media, creative, and analytics to shape launches, major initiatives, and competitive responses.
  • Translate business objectives into integrated plans and clear briefs that guide channels and agency partnerships.
  • Build scalable planning frameworks grounded in customer insights and funnel data to inform executive reviews and decision-making.

Job Description

Responsibilities

  • Serve as primary marketing strategy partner to business unit leaders, product team, B2B marketing, and operations directors across the Cox Automotive ecosystem
  • Lead strategic planning processes for 6+ business units, developing integrated annual and quarterly consumer marketing strategies that align with business objectives and competitive positioning
  • Participate in business planning cycles, providing consumer marketing perspective on growth opportunities, competitive threats, and market dynamics
  • Navigate complex stakeholder environments, building consensus across matrixed teams and driving alignment on strategic priorities
  • Represent consumer marketing strategy in executive forums and business reviews
  • Translate business objectives into clear, actionable marketing strategies that span brand, performance, lifecycle and social consumer marketing, coordinating with media, creative and analytics leaders to bring campaigns to life.
  • Develop strategic briefs that synthesize business context, customer insights, competitive landscape, and success metrics to guide media, creative, and analytics teams
  • Lead cross-functional strategy development for major initiatives (launches, competitive responses, new product introductions)
  • Partner with media team and agencies to co-create strategic approaches, challenging and refining recommendations to ensure business alignment
  • Own the "what" and "why" of marketing plans while enabling execution teams to determine the "how"

Requirements

  • Bachelor’s degree in related discipline and 10 years of marketing strategy, brand strategy, or management consulting experience.
  • 5+ years in director-level or equivalent strategic leadership roles
  • Proven track record of driving business outcomes through integrated marketing strategy
  • Experience partnering with senior business leaders (VP/SVP level) and influencing without direct authority
  • Background working in complex, matrixed organizations with multiple stakeholders
  • Experience managing agency relationships
  • Deep understanding of full-funnel marketing strategy (brand, performance, lifecycle)
  • Exceptional strategic thinking - ability to synthesize complex information, identify insights, and develop clear strategic recommendations
  • Data-driven mindset with ability to leverage analytics and customer insights to inform strategy
  • Systems thinking - sees connections across functions, channels, and business units

Preferred

  • Degree in Brand Management, Marketing or a related field
  • Master’s degree preferred
  • Automotive, marketplace, e-commerce, or complex B2C/B2B2C business model experience strongly preferred

Benefits

  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.
  • The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Cox Enterprises logo

Cox Enterprises

Thousands of employees, one goal: empower people today to build a better future for the next generation. How do we do that? By disrupting industries. By treating our employees as our most important resource. By improving the quality of life in our communities and by protecting our planet. We create a culture with flexible career growth, generous benefits and an environment where you’re empowered to make time for teammates, family, friends and yourself. Founded in 1898, Cox’s legacy of innovation continues to drive us forward today. We know great things never came from comfort zones. Today we’re powering smart cities with powerhouse broadband communications, pioneering greener modes of transportation and hatching new technologies to slash the glut of global waste. Through our investments and our major divisions — Cox Communications and Cox Automotive — we’re focused on the future of mobility, connectivity and sustainability. We are a global, family-owned organization with a purpose. Come build a better future with us and make your mark.

Atlanta, Georgia, USA
35K employees (3,396 in marketing)