Responsibilities

• Partner with the Executive Director Marketing Strategy and other marketing strategists to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
• Establish brand-specific expertise and create engaging brand-centered experiences.
• Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated and integrated consumer/DTC campaigns
• Implement best in class digital marketing strategies that align to brand goals and maximize business results.
• Ensure digital plans are appropriately implemented and optimized.
• Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives
• Support and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for patient, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
• Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team

Requirements

• Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
• At least 8 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
• Transformational leader with strategic experiences to transform the business into next generation engagement
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines

Preferred

• Experience in highly competitive categories within the US as well as familiarity with agile approaches to marketing strategy and execution
• Experience in the cardiovascular therapeutic area

Benefits

• US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.