Responsibilities

• Lead the development and execution of integrated marketing strategies for priority artists & labels and releases across multiple markets and genres (country, americana, indie, hip-hop, phonk, metal & more).
• Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s.
• Act as the marketing point of contact for assigned label and artist partners.
• Provide strategic counsel and build deep relationships with managers, artists, labels and internal stakeholders to identify growth opportunities and drive long-term value.
• Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally.
• Drive innovation across content, audience development, digital strategy, creator marketing, D2C/e-commerce and fan engagement within 3rd party communities and owned 1st party data like email and SMS & more.
• Translate campaign data and audience insights into actionable strategy.
• Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly.
• Present key results, learnings, and recommendations to senior stakeholders and partners.
• Work closely with team Relationship Team leads, Paid Media, Creative Services, D2C, PDE, CRM, Channel Strategy, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals.

Requirements

• 10+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams
• Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, first party data and fan engagement channels
• A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment and is comfortable managing a high volume of work
• Proficient in Audience Development with a focus on first party data like email and SMS, content strategy, performance analysis, and CRM tactics
• Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners
• Insightful and globally minded, you understand cultural nuances across markets and can translate them into marketing opportunities
• Passionate about music, pop culture, and fan behavior with a sharp eye for what's next

Benefits

• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.