Responsibilities

• Translate marketing strategy into integrated, high-quality solutions that perform across channels.
• Ensure consistent brand expression, disciplined delivery, stronger campaign performance, and greater member engagement across existing and expansion markets.
• Lead and develop a dynamic team spanning program management, digital content optimization, and Creative Services.
• Own end-to-end campaign execution, from approved brief through channel delivery, optimization, measurement, and retrospective.
• Elevate Creative Services by strengthening its operating model, consultative value, creative standards, and contribution to business outcomes.
• Champion brand governance and continuity across digital, print, in-branch, social, video, out-of-home, and paid media touchpoints.
• Partner closely with Marketing Strategy to bring strategies to life and with Marketing Operations to manage intake, workflow, dependencies, capacity, timelines, and team utilization.
• Establish clear priorities, roles, decision points, and accountability so work moves efficiently and team capacity is used effectively.
• Set success measures with Strategy and Operations; use testing, reporting, and performance insights to optimize creative, content, channels, and campaigns.
• Present campaign concepts, creative rationale, storytelling choices, tradeoffs, and performance recommendations to executive and cross-functional leaders.

Requirements

• Bachelor’s Degree in Marketing, communications, business administration, or related field required.
• Minimum 10 years Progressive marketing experience, including leadership of creative, content, campaign, digital, or marketing operations functions required.
• Minimum 5 years People leadership and integrated campaign delivery experience in a complex, fast-paced, or rapidly growing organization required.

Benefits

• Base & Variable Pay Structures
• Paid Personal, Holiday & Volunteer Time Off
• Professional Development & Training
• Student Loan Repayment & Tuition Reimbursement Programs
• Medical, Dental & Vision Coverage
• 401(k) With Employer Match & Non-Elective Employer Contribution
• Life, Short-term & Long-term Disability Insurances
• Discounted Loan Rates & Fees