Director of Marketing

Responsibilities

• Strategy & team. Shape the marketing plan and calendar, and lead the team that brings it to life. You’ll work hand in hand with our campaign marketing lead on campaigns, social, and creative.
• Email and SMS. This is how we talk to our community every day. Own the strategy and results, grow the channel’s share of revenue, and lead our in-house email specialist.
• Retention. Turn first-time shoppers into lifelong skincare fans. Build the welcome, post-purchase, replenishment, and win-back journeys that keep customers coming back.
• Creators. Grow our community of creators who love K-beauty as much as we do. Recruit them, get them selling, and make sure the program pays off for them and for us.
• Paid media. Decide where we show up across Meta, Google, and TikTok, and how much we spend there. Direct our paid media contractor, and make sure every dollar earns its place.
• New customers. Introduce more people to Soko Glam, and do it profitably.
• Results. Share a clear weekly read on what’s working, what isn’t, and where we should invest next.
• Partners. Hire and manage specialists in influencer relations, paid media, and design. Partner with our founders, merchandising team, and brands on launches and campaigns.

Requirements

• 8+ years in marketing, with at least 3 years leading a team or a marketing function
• 2+ years at a beauty, skincare, or personal care brand
• You’ve personally owned email and SMS strategy for a DTC or e-commerce brand, including flows, segmentation, and revenue results
• Hands-on experience building or scaling a creator, influencer, or affiliate program that drives sales, not just awareness
• Experience managing paid media budgets and directing agencies or contractors
• You think in numbers: profit margin, customer acquisition cost, lifetime value, and return on ad spend. You can show how your decisions moved them.
• A builder’s mindset. You’re comfortable setting strategy and doing the work on a small team.
• Based in the New York City area and able to work from our Brooklyn office 4 days per week

Preferred

• K-beauty category knowledge
• Experience with Shopify, Klaviyo, Attentive, and ShopMy or similar creator platforms
• Comfort using AI tools to move faster on content, analysis, and testing

Benefits

• A full benefits package, with details shared during the interview process