Responsibilities

• Develop and execute strategic marketing and business development initiatives to increase census and occupancy.
• Build and maintain strong relationships with hospitals, physicians, social workers, discharge planners, case managers, insurance companies, assisted living communities, home health agencies, and other referral sources.
• Identify new referral opportunities and develop strategies to convert them into consistent admissions.
• Conduct regular in-person visits and outreach to referral sources.
• Represent the facility professionally at hospitals, healthcare events, community events, networking functions, and other external opportunities.
• Develop and maintain a strong referral pipeline and track marketing activity and results.
• Work closely with the Admissions team to ensure timely follow-up on referrals and maximize admission opportunities.
• Monitor market trends, competitor activity, and referral patterns to identify opportunities for growth.
• Develop strategies to strengthen the facility's reputation and presence within the local healthcare community.
• Coordinate facility tours and ensure prospective residents, families, and referral partners receive an exceptional experience.

Requirements

• Previous healthcare marketing, business development, admissions, or sales experience required.
• Skilled nursing facility or post-acute healthcare experience strongly preferred.
• Proven track record of developing referral relationships and increasing census.
• Strong understanding of the SNF/post-acute referral and admissions process.
• Established relationships with hospitals, physicians, social workers, discharge planners, and other healthcare professionals preferred.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong leadership and team-management abilities.
• Highly motivated, organized, and results-oriented.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Professional appearance and excellent interpersonal skills.

Benefits

• Competitive benefits package
• Health, Dental & Vision Insurance
• 401(k)
• Paid Time Off
• Career growth and advancement opportunities
• Supportive leadership team
• Opportunity to make a significant impact on facility growth and performance