Director of Marketing

Responsibilities

• Field marketing and events
• Build our events program, from smaller broker dinners and roundtables to roadshows and activations at major industry conferences.
• Work with underwriting and business development to identify the right brokers, offices, and markets to target.
• Create repeatable event playbooks that our teams can run across different regions, with clear follow-up and measurement.
• Come up with new ways to bring brokers together and give them a reason to spend time with Shepherd.
• Content and digital marketing
• Own our content strategy across LinkedIn, email, newsletters, and other channels where we can reach brokers.
• Work with underwriters and other subject matter experts to create content that's useful, interesting, and relevant to our audience.
• Build campaigns that keep Shepherd top of mind with brokers, whether they've never worked with us or submit regularly.
• Experiment with different formats and channels, measure what works, and double down on the ones that drive engagement.

Requirements

• 8+ years in B2B marketing, including experience owning programs or leading teams at a high-growth company.
• A track record of building and running field marketing programs, including proprietary events, conferences, and other in-person activations.
• Strong content marketing experience, including developing content strategies and growing engagement across digital channels.
• Good brand instincts. You know what makes a company stand out, and you've helped build a brand that people recognize and trust.
• Experience marketing to a professional audience, particularly in a business where relationships matter.
• A data-driven approach. You set goals, measure results, and change course when something isn't working.
• Creativity, hustle, and strong execution. You come up with ideas, do the work to bring them to life, and aren't afraid to try something that hasn't been done before.
• AI-native working habits. You use AI tools to move faster, produce content, and find better ways to run programs.
• Experience in insurance, insurtech, fintech, construction tech, or another B2B industry is a plus, but not required.

Preferred

• Experience in insurance, insurtech, fintech, construction tech, or another B2B industry is a plus, but not required.

Benefits

• Premium Healthcare
• 100% contribution to health, dental, and vision
• Fertility benefits and family building support
• Flexible PTO
• Flexibility to take the time off, recharge, and perform
• Daily lunches, dinners, and snacks
• We work together, and enjoy meals together too
• SF, NYC, Dallas-Fort Worth, Chicago and LA Offices
• Professional Development
• Access to premium coaching, including leadership development