Responsibilities

• Leads the execution of design, digital and other marketing materials, ensuring materials reflect UWM’s brand essence, visual identity and tone.
• Provides design review and strategic direction to ensure a unified voice and visual presence across materials.
• Develops clear, concise creative briefs and brand guidelines that direct teams on how materials should look, feel, and function — aligning with the intended audience and outcome.
• Identifies needs and pro-actively develops branded assets across all campaigns and programs.
• Facilitates, manages and updates creative templates and tools to support efficient production.
• Serves as the point of coordination for design, digital and multimedia marketing requests after intake is managed and assessed by operations.
• Assigns creative tasks, defines deliverables and clarifies timelines in collaboration with operations and events.
• Monitors progress of active projects, ensuring alignment with timelines, quality standards and priorities.
• Flags potential roadblocks early and works cross-functionally to keep projects on track.
• Manages marketing services budget pro-actively and strategically, maximizing and tracking inkind contributions

Requirements

• Bachelor's degree (required) from a four-year accredited college or university in marketing, graphic design or similar field
• 7-10 years of related experience in graphic design, strategic marketing, branding, photography or video
• At least five (5) years of supervision experience including leading a marketing and communications team composed of graphic design, social media, design, and branding while guiding the strategic marketing of an organization
• Hands-on proficiency with Adobe Creative Suite
• Proficiency with photo and video equipment with an eye for detail and visual consistency
• Preferred experience or familiarity with marketing software like HubSpot
• Proven experience developing and interpreting creative briefs that translate strategic goals into clear, actionable direction
• Effective communicator and team collaborator — able to navigate feedback loops, clarify needs and work constructively across departments
• Ability to see the big picture while managing the day-to-day details that keep projects moving forward
• Committed to supporting team cohesion, work-life balance, and a positive, inclusive workplace culture

Preferred

• HubSpot experience
• Familiarity with marketing software beyond Adobe Creative Suite

Benefits

• Shared health, dental and vision insurance
• Generous 401(k) Retirement plan
• Paid vacation and sick time
• Employer paid life and disability insurance
• Professional development assistance
• Tuition reimbursement