Director of Marketing

Scottsdale, AZ (On-site)

$70K/yr – $80K/yrSenior Level5+ years expFull time

Posted 6 days ago

Job Summary

Own and lead a multi-property marketing strategy across a five-course golf portfolio, driving brand awareness, rounds, ADR, and revenue while managing digital channels and cross-property campaigns.

  • Own multi-property marketing strategy across a portfolio of golf properties
  • Drive revenue, ADR, memberships, events, and other key streams
  • Lead digital marketing, analytics, and external partnerships across properties

Job Description

Responsibilities

  • Develop and execute a comprehensive, multi-property marketing strategy.
  • Build brand awareness for SGG and each individual golf property.
  • Develop initiatives to increase rounds, revenue, ADR, memberships, events, and other key revenue streams.
  • Lead the organization's digital marketing strategy, including website, email, social media, search, online advertising, and other digital channels.
  • Develop marketing programs supporting golf, tournaments, restaurants, private events, and other hospitality offerings.
  • Analyze customer and revenue data to identify opportunities, measure campaign performance, and drive return on marketing investment.
  • Establish marketing goals, budgets, metrics, and reporting systems.
  • Work closely with property-level management and operations teams to ensure consistent execution of marketing initiatives.
  • Identify new opportunities to generate revenue and strengthen customer engagement across the portfolio.
  • Develop and maintain relationships with outside agencies, vendors, media partners, and other marketing resources.

Requirements

  • 5–10 years of progressive marketing experience, preferably within the golf, hospitality, recreation, leisure, entertainment, or another consumer-focused industry.
  • Strong strategic planning and marketing skills.
  • Demonstrated understanding of digital marketing and today's customer acquisition channels.
  • A proven ability to develop programs that generate measurable revenue.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Strong computer and technology skills.
  • Ability to manage multiple properties, priorities, and projects simultaneously.
  • A collaborative, entrepreneurial approach and the ability to work effectively with operating teams.
  • Equivalent experience and a demonstrated record of success will be considered.

Preferred

  • A bachelor's degree in Marketing, Business, Hospitality, or a related field is preferred but not required

Benefits

  • Three medical plan options
  • 401(k) plan
  • Competitive vacation policy
  • The opportunity to build and lead the marketing function for a unique five-course golf portfolio
  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
Scottsdale Golf Group logo

Scottsdale Golf Group

2.9 Glassdoor

Scottsdale Golf Group, founded by Shelby Futch, President and CEO of Scottsdale Golf Group and John Jacobs Golf Schools & Academies. Futch is a member of the Arizona Golf Hall of Fame. Scottsdale Golf Group properties include Legend Trail Golf Club and Orange Tree Golf Club in Scottsdale, Red Mountain Ranch and Painted Mountain in Mesa, and Corte Bella Golf Club & Hillcrest Club in Sun City as well as River Crossing Club in Spring Branch, Texas. John Jacobs’ Golf Schools has graduated more than 500,000 students at more than 100 locations across the United States and around the world.

Scottsdale, Arizona, USA
38 employees (2 in marketing)
0% recommend to a friend
0% CEO approval

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

The middle of this range ($75K) is 37% below the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $153K. Based on 301 salaries.

See all Scottsdale Golf Group salaries

Marketing Team

Marketing Team Size
2 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
43.1%
Direct
32.3%
Referral
8.4%
Social
5.6%
Paid
3.4%

Headcount Trend

Current headcount: ~38
Scottsdale Golf Group logo

Director of Marketing

Scottsdale Golf Group · Scottsdale, AZ · On-site