Director, Marketing Sciences

Responsibilities

• Forecasting
• - Lead long-term strategic forecasts for marketed and pipeline HIV prevention products and modalities, integrating prevention epidemiology, eligible populations, PrEP initiation and persistence, evolving prevention choices, competitive products, and global pricing and access dynamics.
• - Lead forecasting and scenario analysis for pipeline planning, opportunity assessments, global marketing, business development and long-range planning; articulate the implications of key assumptions and uncertainty for Commercial, R&D, Corporate Development, Finance and executive decisions.
• - Scope, design and manage quantitative market research, including discrete-choice conjoint and demand studies where appropriate, to inform product preference, share and revenue forecasting.
• - Analyze prescription, epidemiology and other secondary sources to develop and challenge forecast inputs; collaborate with Market Research, Literature Resources, Competitive Intelligence, R&D, Marketing/Sales and affiliate experts to establish robust assumptions.
• - Integrate segmentation, consumer and HCP demand, observed market evidence and competitive scenarios to evaluate market growth, modality choice and potential sources of business across the prevention portfolio.
• - Apply expertise in pharmaceutical and healthcare data, including IQVIA claims, prescription data, social determinants of health (SDOH)/consumer data, laboratory data and patient chart audits where relevant and available.
• - Assess the prevention journey, provider decision-making, patient initiation and persistence, treatment/prevention flow, brand drivers, performance, segmentation, and patient and HCP journeys to identify actionable opportunities.
• - Understand limitations of ex-US data; creatively triangulate across available sources and clearly communicate the strength and limits of the evidence.
• - Partner with Data science to develop and apply predictive sciences and modeling to understand consumer/patient journeys, HCP processes, institutional and provider decisions, and opportunities for brand intervention in US and ex-US markets.

Requirements

• Bachelor's Degree and Twelve Years’ Experience
• OR
• Masters' Degree and Ten Years’ Experience
• OR
• PhD and Eight Years’ Experience
• People Leader Accountabilities: - Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
• - Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
• - Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

Benefits

• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
• For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
• Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
• For Current Gilead Employees and Contractors: Please apply via the Internal Career Opportunities portal in Workday.