Director of Marketing

Responsibilities

• Lead marketing initiatives across residential, commercial, national accounts, and franchise development.
• Oversee paid media, SEO, social media, email, and other marketing campaigns.
• Evaluate performance based on leads, acquisition costs, conversions, and revenue.
• Own projects from planning through execution and results.
• Manage agencies, technology partners, and outside vendors.
• Keep projects moving and hold partners accountable for results.
• Coordinate campaigns, creative projects, timelines, and deliverables.
• Help franchise owners develop and execute effective local marketing strategies.
• Oversee newsletters, marketing updates, and educational content.
• Build repeatable campaigns, training, and resources for the franchise network.

Requirements

• 5+ years of marketing experience leading campaigns, projects, vendors, or teams.
• Strong understanding of paid advertising, SEO, CRM systems, email marketing, and analytics, with experience overseeing strategy, managing execution, and evaluating performance.
• Hands-on marketing experience and the ability to step into execution when needed.
• Experience managing agencies, vendors, and internal resources.
• Understanding of acquisition costs, conversion rates, ROAS, and revenue attribution.
• Strong communication, organization, problem-solving skills, and ownership.
• Franchise marketing experience is strongly preferred. We value candidates who understand how to balance national brand strategy with local franchisee needs. It’s not required, but it will carry significant weight in our hiring decision.
• Experience in multi-location businesses, home services, or B2B lead generation is also valuable.

Preferred

• Franchise marketing experience is strongly preferred. We value candidates who understand how to balance national brand strategy with local franchisee needs. It’s not required, but it will carry significant weight in our hiring decision.

Benefits

• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance