Responsibilities

• Lead our marketing vision—elevating us from a leading single-category manufacturer to the most trusted partner in dental compliance solutions over the next three years.
• Own impact throughout the customer journey, from positioning to campaign strategy, creative development, multi-channel execution, performance measurement, and continuous optimization.
• Own the stewardship of a deeply purposeful brand, establishing a full lifecycle marketing system that drives customer expansion and retention, innovating tribe-building campaigns and educational resources, and directing a team of creative marketers hungry for impact.
• Drive measurable increases in brand awareness and affinity, expanding reach of a brand that customers love and continue shifting perception from “specialty manufacturer” to the indispensable compliance partner.
• Deploying an end-to-end customer lifecycle marketing system capable of delivering a consistent pipeline of new MQLs that are filtered to then feed our SQL pipeline within your first 18 months.
• Maintaining ProEdge’s reputation as the go-to educational authority in our product categories, with external brand health metrics that classify us in the Top 3 Most Credible Partners by 36 months.
• Strengthen strategic distribution partnerships while driving deeper penetration into independent dental practices, delivering measurable growth in new customer acquisition and channel revenue.
• Collaborating cross-functionally with sales leadership to strategically align Marketing and Sales through shared ownership of revenue objectives and deliverables that support sales enablement.
• Drive rapid adoption and active usage of ProEdge’s digital compliance solution, increasing customer loyalty and lifetime value.
• Leading Marketing’s contribution to double our market share growth in the water treatment category while also maintaining our market dominance in water testing over the next 3 years (supported by the release of new products).

Requirements

• This is an in-office role with a core schedule of 8:00 AM – 5:00 PM, Monday through Friday
• Location: Centennial, Colorado, United States
• ProEdge is a fast-growing company seeking a senior leader; no explicit degrees or certifications are listed in the description

Preferred

• Strategic – Candidate translates vision into strategy, creating effective team, processes, and plans
• Results – Candidate has a strong record of compelling customers and organizing teams
• Collaborative – Candidate seeks out others\' ideas and critiques, while not needing consensus
• Entrepreneurial Grit – Candidate works hard, gets hands dirty, and moves things forward even with setbacks
• High standards – Candidate is unsatisfied with uninspired content or check-the-box brand experiences
• Humble – Candidate is team-first and self-improving
• Transparent – Candidate tells the truth even when it may put them in a vulnerable position
• Customer-obsessed – Candidate makes the customer the central focus of their entire process
• Discerning – Candidate makes consistently wise decisions
• Smart - Candidate can clearly communicate their thinking

Benefits

• Employee Medical, Dental, & Vision + Spouse and Dependent contributions
• 401k Matching (4% Pre-Tax)
• 4 Weeks of Accrued PTO
• 1 Week of Synchronized Organizational Rest
• 6 Paid Holidays
• Leadership Coaching
• 360 Leadership Assessment