Responsibilities

• Develop, lead, and continuously refine comprehensive marketing strategies that align with the company’s goals for brand growth, customer acquisition, engagement, retention, and revenue generation.
• Create and manage integrated marketing plans across wholesale, retail, e-commerce, digital, social media, email, print, tradeshow, and showroom channels.
• Partner cross-functionally with Creative, Product Development, Sales, E-Commerce, and Web teams to ensure aligned messaging, campaign consistency, and successful execution.
• Identify new opportunities for growth, experimentation, and innovation to keep the company’s marketing strategy effective and competitive.
• Stay informed on evolving marketing trends, digital platforms, customer behavior, social media developments, and emerging technologies impacting the industry.
• Serve as a marketing leader and subject matter expert for digital marketing strategy and modern customer engagement practices.
• Lead the use of data and analytics to evaluate campaign effectiveness, customer engagement, channel performance, and return on marketing investment.
• Establish and monitor key performance indicators, dashboards, and reporting frameworks to support data-driven decision-making.
• Oversee marketing automation tools, CRM systems, analytics platforms, and campaign reporting processes.
• Direct market research efforts to gather customer insights, analyze competitor activity, and monitor industry trends.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 7+ years of progressive marketing experience, including leadership responsibility in strategy development, campaign execution, analytics, and team management.
• Proven success developing and executing integrated marketing strategies across multiple channels.
• Strong experience in digital marketing, social media strategy, campaign analytics, and performance optimization.
• Experience using analytics tools, CRM systems, marketing automation platforms, and reporting dashboards.
• Demonstrated ability to interpret data, identify trends, and translate insights into business action.
• Experience managing budgets, vendors, and multiple concurrent projects.
• Strong understanding of content development, brand management, and customer engagement strategies.
• Experience in B2B, B2C, wholesale, retail, and/or e-commerce marketing preferred.
• Knowledge of SEO, SEM, email marketing, paid advertising, and social media best practices preferred.

Preferred

• Experience leading a marketing team in a fast-paced, cross-functional environment.
• Experience in wholesale or gift/home decor industries.
• Experience managing large cross-channel campaigns.