Responsibilities

• Develop and execute marketing strategies designed to grow individual orthodontic and pediatric practices.
• Partner directly with doctors and practice leaders to understand their goals, challenges, and local markets.
• Develop strategies to increase new patient leads, consultations, starts, referrals, and practice production.
• Manage and optimize digital marketing efforts including Google Ads, SEO, social media, websites, online reputation, and other lead-generation channels.
• Track marketing performance and use data to determine what is working and where opportunities exist.
• Monitor marketing ROI and make recommendations on where marketing dollars should be invested.
• Help practices improve lead follow-up and conversion from inquiry to scheduled consultation and start.
• Develop local community and referral marketing strategies.
• Identify opportunities for events, community partnerships, school outreach, physician/dentist relationships, and other local growth initiatives.
• Share successful marketing strategies and best practices across the EPIC4 network.

Requirements

• 5+ years of marketing experience, including direct experience in orthodontic or dental practice marketing.
• Demonstrated experience developing and executing marketing strategies that drive measurable practice growth.
• Experience supporting marketing across multiple locations or practices strongly preferred.
• Strong understanding of the orthodontic/dental patient journey, including new patient acquisition, consultation conversion, starts, referral relationships, and local practice marketing.
• Strong understanding of digital marketing, lead generation, SEO, paid advertising, social media, and reputation management.
• Comfortable using marketing data, KPIs, conversion metrics, and ROI to guide strategy and investment.
• Strong communication and relationship-building skills, with experience partnering directly with doctors and practice leaders.
• Excellent organizational and project management skills with the ability to manage multiple practices, projects, and priorities simultaneously.
• Hands-on, roll-up-your-sleeves approach with the ability to move between strategy and execution.
• Experience managing outside agencies, vendors, and marketing partners.