Responsibilities

• Advances marketing planning capabilities through disciplined process improvement and thoughtful adoption of enabling technologies to support scale, agility, and enterprise alignment.
• Identifies and evaluates enabling technologies to support the centralization, standardization, and redesign of fragmented marketing processes, improving efficiency, governance, and scalability.
• Manages current and future enterprise strategies, translating enterprise direction into marketing plans, and prioritized, actionable tactics at the business unit level.
• Determines and drives appropriate adoption approaches to support evolving priorities through on-going marketing transformations.
• Maintains a regular planning pulse with financial operations to assess shifting priorities, ensuring marketing plans and investments reflect current financial realities and constraints.
• Executes internal communications programs, including business unit updates, newsletters, board reports and offsites.
• Drives rigorous prioritization of marketing initiatives, establishing clear criteria for investment decisions, managing trade-offs and ensuring resources are allocated to the highest-impact work.
• Leads coordination with enterprise stakeholders and partners to identify, prioritize, and execute speaking engagements and thought leadership aligned to enterprise strategy, ensuring integrated planning and consistent publication cadence.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required.
• Minimum of 8 years of progressive experience in marketing operations, marketing strategy, planning, business operations, or a related discipline, including experience supporting large-scale, complex organizations.
• Demonstrated experience developing and optimizing marketing planning frameworks, operating models, governance processes, and cross-functional planning rhythms that drive accountability and execution.
• Proven ability to evaluate, implement, and optimize marketing technologies, workflow tools, and operational systems to improve efficiency, visibility, standardization, and scalability.
• Strong strategic planning skills with experience translating enterprise objectives into actionable marketing strategies, priorities, roadmaps, and measurable business outcomes.
• Experience leading teams through organizational change, marketing transformation initiatives, and adoption strategies that support evolving business priorities and operating models.
• Excellent business acumen with experience partnering closely with finance, executive leadership, and cross-functional stakeholders to align investments, resources, and priorities with organizational goals and financial constraints.
• Exceptional communication, stakeholder management, and executive presentation skills, with demonstrated success developing internal communications, executive reports, thought leadership programs, and enterprise-wide engagement strategies.

Benefits

• AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.