Responsibilities

• Own and set our brand/product strategy, translating market opportunity and competitive environment into the roadmap that supports business objectives.
• Lead Marketing's partnership in new product development, owning market and consumer insights, positioning, pricing, assortment strategy, and recommendations that guide early product decisions.
• Drive brand strategy with special focus on combining storytelling with relevant insights.
• Translate data, consumer trends, competitive insights, and market opportunities into clear strategic recommendations that drive business decisions and action.
• Lead the development of marketing materials, including creative briefs, messaging, and assets which create the product positioning and compelling product stories to drive demand for our products with retailers and consumers.
• Direct the creative development process, setting the bar for differentiated outbound product messaging and content.
• Set the standard for brand consistency across all touchpoints, in partnership with cross-functional teams.
• Own trade show strategy end-to-end, from vision through execution.
• Own and advance digital and e-commerce marketing strategy, including Amazon optimization, TikTok content, video, and AI-driven opportunities.
• Lead social and digital content strategy, with a focus on building brand awareness, consumer engagement, and measurable business impact across key platforms.

Requirements

• Bachelor's degree in marketing or related field.
• 7+ years of brand marketing experience, preferably B2B, including consumer goods.
• Experience managing multi-channel campaigns (digital, social, print, etc.).
• Experience managing a team of at least 2-3 people, with a passion for mentoring and development.
• Strong strategic thinking and problem-solving skills; ability to synthesize data into clear recommendations.
• Understanding of brand/licensor requirements (e.g., sustainability, ingredients) and aesthetics.
• Excellent verbal, written, and interpersonal communication skills; a collaborative partner to cross-functional teams, internal/external support functions, and management.
• Highly organized and follow-up oriented, with the ability to juggle multiple projects and tight deadlines while holding yourself accountable for commitments and results.
• Entrepreneurial self-starter who enjoys founding a new role and thrives in a fast-paced, fun environment.
• Pet industry experience a BIG plus; pet, toy, apparel, plastics, personal care, food, supplements, or household marketing experience also valued.