Responsibilities

• Own the commercial marketing strategy for the company’s CAR-T portfolio across current and future autoimmune indications
• Develop and lead the overall marketing strategy and commercial vision, establishing the strategic foundation, capabilities, infrastructure, and organizational readiness
• Define launch objectives, customer priorities, brand positioning, messaging, channel strategy, unbranded education, promotional approach, and measurement
• Translate clinical data, market research, competitive intelligence, and customer insights into actionable marketing strategies
• Develop a deep understanding of the patient journey, referral ecosystem, treatment pathways, and barriers to adoption across autoimmune diseases
• Lead the marketing organization through the company’s first product launch and establish a repeatable launch model for subsequent indications, expansion and products
• Establish launch performance metrics and continuously evaluate market feedback, customer behavior, competitive activity, and emerging data to optimize strategy
• Develop post-launch strategies that accelerate adoption, strengthen customer relationships, and maximize the value of each indication
• Establish differentiated strategies as the product expands into additional patient populations or disease settings
• Partner with Clinical Development and Medical Affairs to incorporate emerging clinical data and external insights into lifecycle planning

Requirements

• 15+ years of progressive experience in biopharmaceutical commercial/marketing roles, with significant experience in specialty, rare disease, hematology, immunology, or other complex therapeutic markets
• Demonstrated experience personally leading at a successful U.S. product launch from pre-launch through commercialization
• Experience developing commercialization strategies for innovative therapies, preferably CAR-T, cell therapy, gene therapy, or other highly specialized treatments
• Proven experience developing multi-indication and lifecycle strategies for a pharmaceutical or biotechnology asset
• Experience building or significantly transforming a marketing organization in a growth-stage or emerging biotech environment
• Strong understanding of commercialization, brand strategy, market development, customer segmentation, personal and digital engagement, market research, forecasting, and promotional strategy
• Demonstrated ability to translate complex clinical/scientific data into differentiated commercial positioning
• Experience working effectively across Medical Affairs, Clinical Development, Market Access, Regulatory, Sales, and executive leadership
• Demonstrated understanding of the complex treatment, referral, reimbursement, and healthcare-provider ecosystem associated with specialty and cell therapies
• Strong understanding of the unique challenges associated with launching innovative or highly specialized therapies