Responsibilities

• Own the multi-quarter roadmap for performance marketing, marketing automation, lead monetization, and AI-enabled marketing workflows.
• Lead strategy and execution for lead scoring, nurture programs, routing, handoff, and CRM-connected marketing processes.
• Improve marketing’s contribution to qualified leads, conversion, pipeline, new business, and ROI.
• Deep expertise in designing and scaling integrated marketing tech stacks that improve lead flow, data visibility, automation, customer engagement, and revenue performance.
• Build and lead monthly performance reviews with clear insights, actions, and business recommendations.
• Identify and implement high-value AI use cases across content, reporting, workflow automation, lead management, and CRM productivity.
• Partner closely with Sales, Sales Operations, IT, CRM, analytics, and brand teams to drive alignment and execution.
• Manage agency and vendor performance, ensuring accountability, strategic input, and execution quality.

Requirements

• 10+ years of experience in B2B marketing , with recent experience in performance marketing, demand generation, revenue marketing, marketing automation, or closely related areas.
• Proven experience in a complex B2B sales environment with long buying cycles and close alignment between Marketing and Sales.
• Strong experience with marketing automation and CRM-connected workflows , including lead scoring, nurture, routing, handoff, and attribution.
• Demonstrated success building roadmaps, driving cross-functional initiatives, and leading through ambiguity.
• Strong commercial acumen with clear experience tying marketing activity to pipeline, revenue, conversion, and ROI.
• Proven experience applying AI in marketing or commercial workflows in practical, business-relevant ways.
• Strong executive presence and communication skills.
• Experience managing agencies, consultants, and martech vendors with a high standard of accountability.

Preferred

• Manufacturing, building materials, commercial interiors or similar B2B industries.
• Experience with Marketo, Dynamics 365, Power BI, Salesforce, Adobe, Domo or similar platforms.
• Experience in lead monetization, revenue attribution, and marketing contribution reporting.
• Familiarity with AI use cases.

Benefits

• A commitment that Safety is #1
• Competitive benefits, pay, and retirement plan options!
• Career growth, stability, and flexible work arrangements.