Responsibilities

• Build and own the annual and seasonal marketing calendar aligned to product launches, key retail moments, cultural initiatives, and wholesale timelines.
• Develop channel specific campaign plans that translate brand storytelling into targeted consumer actions across awareness, acquisition, engagement, and conversion.
• Define how campaigns are distributed across paid, owned, earned, retail, ambassador, and partnership channels with measurable impact.
• Ensure marketing plans support revenue growth, retail sell through, wholesale expansion, customer acquisition, and regional market penetration.
• Establish KPIs and reporting frameworks to evaluate marketing effectiveness and business performance.
• Wholesale, Trade & Retail Marketing
• Develop co-op and trade marketing programs that drive demand and create excitement across specialty retailers and national accounts.
• Build retail staff engagement and education programs that strengthen brand advocacy and improve sell through.
• Partner closely with Sales and Retail Marketing to ensure strong in store execution and channel consistency.
• Develop marketing support frameworks for retail expansion, new markets, and strategic growth initiatives.
• Own tradeshow strategy, ensuring every event has clear commercial objectives and measurable outcomes.

Requirements

• 5+ years of marketing leadership experience within lifestyle, outdoor, action sports, or adjacent consumer categories.
• Proven ability to grow brand reach while driving measurable business results.
• Strong wholesale, trade marketing, retail marketing, and field marketing experience.
• Experience developing regional marketing strategies and localized activation programs.
• Deep understanding of retail landscapes, consumer behavior, and community engagement.
• Experience managing and developing teams.
• Strategically sharp, commercially minded, data literate, and highly collaborative.
• High EQ and the ability to work effectively alongside founder led organizations.
• Self directed, resourceful, and comfortable operating in a fast moving entrepreneurial environment.

Nice to have

• Passion for lifestyle, outdoor, or enthusiast driven brands strongly preferred.