Director of Marketing

Responsibilities

• Marketing Strategy & Leadership
• Own and execute Opiniion's marketing strategy aligned to ARR growth and pipeline targets
• Lead, develop, and hold accountable the full marketing team setting role clarity, performance standards, and a culture of measurable output
• Own the marketing budget with full ROI accountability across every initiative
• Present pipeline contribution and marketing performance to the CXO and CSO
• Demand Generation & Pipeline Growth
• Own a specific marketing-sourced pipeline target ($ and demo volume) not MQL volume, not website traffic
• Leverage our tech stack to enrich accounts, build our outbound motion, and arm Sales with context before every conversation
• Hire and lead the outbound motion. You write the playbook, they run it, you measure and refine it
• Own the Sales-Marketing feedback loop. What's landing, what's converting, and what needs to change

Requirements

• 7–10+ years of B2B SaaS and/or Multi-family marketing experience with at least 3–5 years in a senior leadership role
• Proven track record building demand generation programs that produce measurable pipeline, not just lead volume
• Data-driven operator. You build dashboards, own attribution, and use numbers to defend decisions and secure resources
• AI-first mindset. You use tools like Claude, Clay, and automation to multiply output, not as novelties
• Strong HubSpot experience; you know how to configure it for proper pipeline attribution
• Exceptional leadership skills. You develop people, set clear expectations, and build accountability
• Executive-level communication; comfortable presenting to skeptical leadership with data, not vanity metrics
• Experience marketing to property management, multifamily, or proptech strongly preferred
• Familiarity with Clay, n8n, or comparable GTM automation tooling strongly preferred

Benefits

• Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.
• 401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.
• Pre-tax Health Savings Accounts (HSA).
• Paid Parental Leave for all new parents (including adoption or foster care).
• Unlimited Time Off policies.
• 10 Paid Holidays annually.
• Monthly Wellness Reimbursement benefit.