Responsibilities

• Lead the marketing operations and technology function, setting the standard for how campaigns are built and optimized across our client base.
• Partner with Account Management to translate client goals into campaign architectures that use our tech stack effectively.
• Collaborate with the CTO and Product Team on the next evolution of our stack, including the build-out of our omnichannel and technology capabilities.
• Stay close to the market, bring in new practices and technologies that keep linqd. ahead.
• Own HubSpot (CRM, marketing, sales, reporting) end-to-end.
• Build agile, repeatable processes for setting up customer journeys and campaign elements across email, SMS, voice, and emerging channels.
• Partner with the analytics and data team to make sure the right data connections are in place to power campaign execution and measurement.
• Continuously monitor and optimize live campaigns and bring forward content or touchpoint recommendations to Account Management.
• Serve as a client-facing partner alongside Account Management, attending client meetings, presenting campaign performance and recommendations, and representing the operational and technical side of the work.
• Participate in client campaign audits and reviews, bringing forward data-backed insights and optimization opportunities.

• Build trust with clients as the go-to voice on tech stack capabilities, customer journey design, and what’s possible across channels.
• Hire, coach, and develop the marketing operations team, including managers and freelance resources.
• Run regular performance conversations, set clear expectations, and build career paths for your team.
• Act as the trusted advisor across the organization on customer journey implementation, testing, and tech stack best practices.